Gavin
May 26th, 2008, 06:21 AM
Web users are getting more ruthless and selfish when they go online, reveals research.
The annual report into web habits by usability guru Jakob Nielsen shows people are becoming much less patient when they go online.
Instead of dawdling on websites many users want simply to reach a site quickly, complete a task and leave.
Now, when people go online they know what they want and how to do it, he said.
People want sites to get to the point, they have very little patience," he said.
Web users were also getting very frustrated with all the extras, such as widgets and applications, being added to sites to make them more friendly.
Such extras are only serving to make pages take longer to load, said Dr Nielsen.
"Basically search engines rule the web," he said.
In the long run anyone who wants to beat Google just has to make a better search," said Dr Nielsen.
The annual report into web habits by usability guru Jakob Nielsen shows people are becoming much less patient when they go online.
Instead of dawdling on websites many users want simply to reach a site quickly, complete a task and leave.
Now, when people go online they know what they want and how to do it, he said.
People want sites to get to the point, they have very little patience," he said.
Web users were also getting very frustrated with all the extras, such as widgets and applications, being added to sites to make them more friendly.
Such extras are only serving to make pages take longer to load, said Dr Nielsen.
"Basically search engines rule the web," he said.
In the long run anyone who wants to beat Google just has to make a better search," said Dr Nielsen.