karl
February 4th, 2013, 07:46 AM
Super Bowl XLVII was close on the pitch, but the battle of the social networks was a walkover, with Twitter being mentioned in half of all adverts aired during coverage on the US television network CBS.
As the Baltimore Ravens were narrowly beating the San Francisco 49ers, Twitter featured in 26 out of 52 nationally aired advertisements, while Facebook only featured in four, and Google+ was not mentioned at all.
YouTube and Instagram were mentioned once each, according to the website MarketingLand.com.
In last year’s Super Bowl, Twitter and Facebook tied with only eight mentions each out of a total of 59 advertisements.
For Twitter, the change from eight mentions to 26 represents a gain of more than 300 per cent. For Facebook, it is a 50 per cent drop.
According to recent research, Twitter is now the fastest-growing social network in the world, with almost half a billion people worldwide now having an account.
Full story here: http://www.telegraph.co.uk/technology/twitter/9846861/Twitter-thrashes-Facebook-in-Super-Bowl-battle-of-the-social-networks.html
As the Baltimore Ravens were narrowly beating the San Francisco 49ers, Twitter featured in 26 out of 52 nationally aired advertisements, while Facebook only featured in four, and Google+ was not mentioned at all.
YouTube and Instagram were mentioned once each, according to the website MarketingLand.com.
In last year’s Super Bowl, Twitter and Facebook tied with only eight mentions each out of a total of 59 advertisements.
For Twitter, the change from eight mentions to 26 represents a gain of more than 300 per cent. For Facebook, it is a 50 per cent drop.
According to recent research, Twitter is now the fastest-growing social network in the world, with almost half a billion people worldwide now having an account.
Full story here: http://www.telegraph.co.uk/technology/twitter/9846861/Twitter-thrashes-Facebook-in-Super-Bowl-battle-of-the-social-networks.html