View Full Version : Will Michael Phelps lose medals?

August 18th, 2012, 10:38 AM
Will Michael Phelps LOSE his medals? Swimmer in hot water after Louis Vuitton ad is leaked before end of Olympics
Rule 40 in the International Olympic Committee's guidebook states that no athlete is able to participate in non-Olympic marketing during the Games and a specified period afterwards
The Louis Vuitton ads surfaced on Twitter and various websites on August 13, which fell within the banned time frame

As the most decorated Olympian of all time, it was only a matter of time before Michael Phelps landed a major fashion endorsement.
But in posing for the Louis Vuitton campaign images that surfaced on Twitter on August 13, 2012, the U.S. Olympic swimmer may be stripped of his medals, four gold and two silver, from the London 2012 Games.
According to Rule 40, a regulation introduced by the International Olympic Committee earlier this year, no athlete was able to participate in non-Olympic marketing campaigns from July 18 to August 15, 2012.

See link for full story

Read more: http://www.dailymail.co.uk/news/article-2190003/Michael-Phelps-Swimmer-hot-water-Louis-Vuitton-ad-leaked-end-Olympics.html#ixzz23ue04vqG

August 18th, 2012, 04:19 PM
I hope he doesn't. to me, he's not to blame. he worked very hard for those medals. Louis Vuitton is responsible, not Phelps.

August 18th, 2012, 05:32 PM
Yeah, I'm with Jess, and personally, I don't think he will...

August 19th, 2012, 09:57 PM
to me it depends on when he agreed to do the advertisements. if he did them within the past 4 months then he is responsible because he should have known that the ads would be used

August 20th, 2012, 05:12 AM
Heavens, no its nothing great. Yohan Blake, for instance, wore a Richard Mille while running.

August 20th, 2012, 07:45 AM
He should lose everything then. He should've known not do to that, and if he didn't know the rules then he should have known the rules.
Rules are rules, they count for everyone.

By the way, this is dailymail you linked, so I wouldn't take it too serious yet.

August 20th, 2012, 09:20 AM
By Alex Groberman, Fri, August 17, 2012
Michael Phelps may be the greatest Olympian of all time, but even he isn’t above the rules set forth by the International Olympic Committee.

According to Yahoo! Sports, Phelps, an 18-time gold medalist, is in hot water over a photo shoot he did recently with Louis Vuitton. In the spread, Phelps is seen sitting in a bathtub, staring hypnotically into the camera, and weirdly not paying attention to the bag that’s just kind of laying beside him on a towel.

It’s a really strange scene.

However, it’s not the photos’ layout that is causing problems. No, the reason that the IOC is up in arms regarding Phelps’ shoot is because it violates Rule of 40 of the Olympic code – thou shall not promote any non-Olympic sponsors from July 18 to Aug. 15. (Okay, I added the 'thou shall' for emphasis.)

Per Chris Chase, the penalty for violating Rule 40 can be as minor as a little fine or as major as the stripping of medals. Here is the precise wording: "A competitor or a team may lose the benefit of any ranking obtained in relation to other events at the Olympic Games at which he or it was disqualified or excluded; in such case the medals and diplomas won by him or it shall be returned to the IOC."

So why did Phelps’ team make such an egregiously dumb error? Well, they didn’t. The photos were supposed to drop on Aug. 16, but somehow they leaked early. For their part, the powers that be at Louis Vuitton deny releasing the photos, too.

Will the IOC actually strip the best Olympic athlete of our generation of his hard-earned medals? Probably not. But even still, this is an unfortunate controversy for Phelps to be involved in given how brightly his star was shining in the aftermath of London.

(Kudos Yahoo! Sports)


Michael Phelps' agent says he's not at risk of losing Olympic gold medals after unauthorized photo use
Rule 40 prohibits athletes from appearing in non-Olympics sponsored ads between July 18 and Aug. 15. But the International Olympic Committee can make exceptions to the rule.

Comments (19)

UPDATED: SUNDAY, AUGUST 19, 2012, 12:52 PM




Michael Phelps may be in hot water with the International Olympic Committee over his appearence in this bathtub for Louis Vuitton.

Michael Phelps may have dipped his toes into dangerous waters.

The gold-medal-winning swim champion could lose his 2012 gold medals after his steamy Louis Vuitton ad hit the Internet last week.


It wasn’t the content of the photo — a Speedo-clad Phelps lounging in a half-filled tub — that caught the Olympic the International Olympic Committee’s eye.

It was the timing.

According to IOC Rule 40, athletes are not allowed to appear in non-Olympic sponsored ads between July 18 and Aug. 15.

Phelps' agent, Peter Carlisle, told the Associated Press that the Olympic star did not authorize use of the photos, therefore he is in no dangers of being stripped of his medals. Carlisle went on to say that there are dozens of unauthorized uses involving top Olympic athletes.

Violating Rule 40 could bring serious consequences, including stripping the althete of his medals. Other punishments include a reprimand or fines.

Louis Vuitton denies releasing the photos before the agreed-on date of Aug. 16, according to Yahoo! Sports.

Rule 40 is not a popular one with Olympians.

On July 30, superstar athletes including Sanya Richards-Ross, Nick Symmonds and Trey Hardy took to their Twitter accounts to protest their ability to market themselves during the games, USA Today reported.

“The (IOC) continues to grow the scope of this rule, limiting all athlete interactions with outside companies to official Olympic Partners ,” the Track and Field Association stated on its website. “While we consider representing our country at the Olympics the highest honor, every day we face the reality that achieving that dream requires financial support.”

So far, its seems the IOC is unlikely to stand down.

"Our position is very clear. We have to protect the sponsors because otherwise there is no sponsorship and without sponsorship there is no games," President Jacques Rogge said last month.

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Read more: http://www.nydailynews.com/life-style/fashion/michael-phelps-risk-losing-olympic-gold-medals-ioc-release-louis-vuitton-ad-violated-rule-40-article-1.1138640#ixzz2463enF7y

The most decorated Olympian of all time, Michael Phelps, may lose that title because of a photo that surfaced while the Olympics were still going on.

The photo that has Phelps in hot water, literally, is from an ad campaign he’s doing for Louis Vuitton.

The ad sparked controversy with the International Olympic Committee because apparently there are rules and regulations that athletes have to abide by, and Phelps may have broke the code of conduct.

Complex reported that according to Rule 40 from the IOC,

“A competitor or a team may lose the benefit of any ranking obtained to other events at the Olympic Games at which he or it was disqualified or excluded; in such the medals and diplomas won him or it shall be returned to the IOC.”

The photo surfaced on Twitter on August 13, but the IOC also states that no athletes are to participate in non-Olympic marketing campaigns between July 18 to August 15, according to Global Grind.

The picture was not supposed to be released until August 16, so information pertaining who leaked the photo is still uncertain.

Phelp’s agent, Peter Carlisle stated,

“I can’t count on every hand in this office the number of unauthorized uses that happen during the games period…The IOC may do nothing, but only time will tell.”


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