View Full Version : The old and the new logos

July 12th, 2012, 04:31 AM
Doing the logo-motion: From McDonald's without its big yellow 'M' to a rather large computer firm featuring Isaac Newton, how iconic brands have changed over the years

Think 'Microsoft' and you might conjure up an image of uber-nerd billionaire Bill Gates, a Windows PC - or perhaps a bold, italic typeface bearing the company's name.
But in the early 1970s, the pioneers of the young tech firm had quite a different brand image with quite a groovy feel.
Back then, it was all disco curves and capital letters - even splitting the names 'micro' and 'soft' onto two levels.
And other world-famous logos have undergone an even more radical transformation from their original designs - McDonald's once had no iconic yellow 'M'; Nintendo, not surprisingly, was first branded in a Japanese typeface; and as for Apple... just think Sir Isaac Newton.

Link to see the old and the new logos

Read more: http://www.dailymail.co.uk/news/article-2172120/From-McDonalds-big-yellow-M-large-firm-featuring-Isaac-Newton-iconic-brands-changed-years.html#ixzz20OnrDAKl

Mortal Coil
July 12th, 2012, 04:48 PM
This is actually really interesting, to see how things change with time.

July 12th, 2012, 05:40 PM
I enjoyed looking at that. It's really good to see how companies have changed and evolved their logos with the times.

P.S Helped me with logo quiz. Thanks for posting :D :D

July 12th, 2012, 11:40 PM
That was pretty cool to look through. A lot of the company logos are totally unrecognizable. I like Apple's original logo haha. Thanks for sharing that!

July 12th, 2012, 11:52 PM
i thought that firefox was funny

Iron Man
July 13th, 2012, 12:00 AM
Interesting progression of the logos. If the old Apple logo existed today, how would they put that on a MacBook?

July 13th, 2012, 09:16 AM
Really cool post. Thanks for sharing that!

July 13th, 2012, 10:28 PM
that was pretty interesting, seeing how logos changed over the years :)